Great Doctors, Invisible Practices: Patient Growth in the AI Era with Randy Rosler | Tic Talk #58

Is your chiropractic practice your community’s best-kept secret? In this episode, Dr. Joe Busch and Jaclyn Touzard welcome Randy Rosler, partner and national director at PCC Practice Builder, to explore how chiropractors can strengthen their online presence and attract more patients. Randy discusses common marketing mistakes, why first impressions begin online, and the opportunities practices overlook within their existing patient base. The conversation covers websites, online reviews, patient reactivation, and how AI is changing the way people search for care. He also shares why outsourcing marketing and building a trusted support team can help doctors focus on treating patients while growing their businesses. Whether you’re opening your first practice or looking to grow an established clinic, tune in for practical insights on making your services easier to find—and your marketing more intentional. Learn more about PCC Practice Builder and its free, personalized web strategy session at https://www.pccpracticebuilder.com/. The American Chiropractor Magazine of the Chiropractic Profession, since 1978 The American Chiropractor is dedicated to "the Continuing Education and Advancement of the Chiropractic Professional," providing the highest quality articles and resources month after month and year after year to the chiropractic community for the development of each of its readers and of the profession as a whole. Are you a chiropractor? You can request a FREE annual subscription to The American Chiropractor magazine. Visit https://www.tac-web.com to subscribe. To view our online archive of issues dating back to the 2000s, please visit TheAmericanChiropractor.com. You can find us on Youtube, Spotify, Apple Podcasts and our site https://www.tic-talk.net. Follow us on social media: Instagram: @theamericanchiropractor Facebook: THE AMERICAN CHIROPRACTOR Twitter: @AmericanChiro LinkedIn: The American Chiropractor Magazine