I Rebuilt Hormozi's 4 Sales Principles for Small Teams

Alex Hormozi's 4 sales principles (speed to lead, follow-up, list reactivation, and leading with value) work. But most small sales teams apply them and still don't get replies. Learn why, and how we rebuilt each principle for operators with a real ad budget and a 2–5 person sales team. 🔎 Grade your own sales message in 60 seconds (free): https://audit.tryprojectblue.com 👀 Case study: How we cut cost per closed deal from $822 to $291 in 90 days: https://casestudy.tryprojectblue.com/ Hormozi's advice is built for companies with hundreds of reps and unlimited budget. If you're spending around $20K/month on ads with a small team, the tactical playbook breaks, and usually it isn't your copy or your reps. It's delivery. Your CRM says the text went out, but carrier and device filters can delay it by hours or hide it from the prospect entirely. In this video, I walk through each principle and show our actual sales dashboards: ✅ Speed to lead: Why A2P SMS from GoHighLevel and most CRMs "sends" in seconds but lands hours later, and what happened to our speed-to-reply when we switched channels ✅ The money is in the follow-up: Why your 4th and 5th follow-ups get throttled by carriers, and why that's a delivery problem, not a follow-up problem ✅ Reactivate your list: How to wake up cold leads without getting filtered as spam, and why asking a question beats a blast ✅ Lead with value: How to catch reps drifting back to "buy now" behavior before your reply rates collapse and you lose the month The thread through all four: infrastructure beats effort. You can't outwork bad delivery, and you can't out-motivate a drifting sales team. ⏱ CHAPTERS 0:00 Why Hormozi's 4 principles break for small teams 1:09 Principle 1: Speed to lead 3:51 Principle 2: The money is in the follow-up 6:08 Principle 3: Reactivate your list 8:33 Principle 4: Lead with value 10:52 Infrastructure beats effort 11:22 Case study + free message audit 🔗 RESOURCES Free message audit: https://audit.tryprojectblue.com Case study: https://casestudy.tryprojectblue.com/ Project Blue: https://www.tryprojectblue.com Disclosure: I'm a co-founder of Project Blue, the iMessage tool featured in this video, and COO of a SaaS company spending $20K+/month on ads. Results shown are from our own sales team and include changes to channel, cadence, and copy. Your results will vary. This video is independent commentary and is not affiliated with or endorsed by Alex Hormozi or Acquisition.com. #AlexHormozi #SalesTips #SpeedToLead