Why Stories Beat Facts (Stanford Study) – Keynote in 9 Minutes | Daniel Cronin

The short cut of my storytelling keynote at the Microsoft Germany Company Meeting: the Stanford study that settles the stories-versus-facts argument, and the four-step structure I use for every story I tell on stage. FULL KEYNOTE (25 minutes):    • Daniel Cronin – The Art of Storytelling | ...   THE FRAMEWORK IN 7 MINUTES (Before. But. So.):    • How to tell a story people actually rememb...   THE WHOLE SERIES:    • Speak So People Listen – the full series   CHAPTERS 0:00 We evolved to remember stories 0:13 Reporting vs. storytelling 0:42 Stanford: 93% vs 13% 1:30 Why your brain prefers stories 2:07 Step 1 – Time: earn it 3:29 Step 2 – Trust: why you 5:12 Step 3 – Belief: end with what changed 6:36 Step 4 – The anchor 7:36 93 beats 13 Daniel Cronin is a keynote speaker on storytelling, pitching and leadership communication, former host of Austria's startup TV show, and has seen more than 10,000 pitches. He lectures at WU Wien, TU Wien and Med Uni Wien. Booking inquiries: https://www.daniel-cronin.com · daniel@danielcronin.com #Storytelling #KeynoteSpeaker #PublicSpeaking #LeadershipCommunication #BusinessStorytelling