What Marketers Get Wrong About AI Search with Andy Crestodina

"Prescription before diagnosis is malpractice." That's how Andy Crestodina, co-founder and CMO of Orbit Media, describes most of the GEO advice circulating right now: add an FAQ, add schema, build a Reddit strategy, all without checking whether any of it applies to your category. We spent this episode digging into what drives AI recommendations: the buying committee dynamics SEOs rarely account for, why AI visits homepages roughly 15x more than other pages, and why the fastest path to better AI visibility starts with rewriting your sales pages, not adding more content. If you're responsible for organic growth at a small or mid sized business, this one will change how you prioritize next quarter. Learn more about the Agents of Change: https://www.theagentsofchange.com/and... #digitalmarketing #aocp #GEO #AIsearch