He Built a $4M Cleaning Business. Now He Teaches Others How.

✅ Solve Your Biggest Growth Constraint: https://honestwealthbuilders.com Abi Asija speaks with Todd Krause of Silver Sun Consulting about rebuilding his consulting pipeline and moving from unpaid talks to paid speaking engagements. Todd runs a residential cleaning business generating more than $4 million a year with 62 employees, but his consulting practice currently has no active clients. His goal is to reach $50,000 per month in consulting and speaking revenue. Key Insight: Proven expertise needs a specific offer and a repeatable way to reach the right buyers. Abi recommends returning to the cleaning niche, where Todd already won 10 clients, and clearly promising more growth and more time back. The priority is to rebuild demand around a measurable outcome before broadening the audience. They examine why Todd's LinkedIn outreach stopped producing conversations and how his offer became less compelling when he moved away from specific growth targets. Todd shares client examples involving an exit, mispriced services, and operating inefficiencies, alongside the challenge of clients leaving after 4 to 6 months. Abi explores shorter engagements, performance-based pricing and conditional guarantees as options to test. Abi breaks down 9 components of an irresistible offer, including desirability, speed, ease, risk reversal, a benefit-driven name, bonuses, urgency, scarcity, and testimonials. They connect those elements to a landing page with a video sales letter and a clear next step, so prospects can understand the value before booking a call. The acquisition plan combines personalized Loom videos that offer useful advice upfront, consistent short-form and podcast content, and a website assessment that starts a conversation. Abi also proposes hosting a podcast for cleaning business owners to build relationships and demonstrate Todd's thinking. They discuss batch recording, repurposing interviews, and using editing support to make the workload manageable. Viewers will learn how to diagnose a stalled consulting funnel, sharpen positioning, strengthen an offer, and connect outreach with content. The conversation closes with capacity planning, higher pricing, and group coaching as potential paths toward Todd's revenue goal. To explore Todd's consulting or speaking services, visit SilverSunConsulting.com 00:00 Why Todd's Consulting Pipeline Stalled 03:39 The $50K Monthly Revenue Goal 04:14 Inside Todd's $4M Cleaning Business 09:13 Hiring Constraints and Manager Accountability 13:04 How LinkedIn Won His First Clients 19:04 Narrowing the Niche and Positioning 23:04 Why the Consulting Offer Weakened 25:43 Client Wins and Early Departures 30:16 Pricing, Retention and Performance Agreements 36:38 Building Demand Through a Personal Brand 39:40 Rebuilding the Offer With Risk Reversal 42:25 Testing a Shorter, Measurable Offer 44:39 9 Components of an Irresistible Offer 50:14 Building the Offer Landing Page 51:26 Four Ways to Reach Potential Clients 54:24 Finding the LinkedIn Drop-Off Point 55:32 Leading With Personalized Loom Videos 1:00:07 Building a Consistent Content Strategy 1:03:12 Hosting a Podcast to Build Relationships 1:06:25 Turning Website Assessments Into Conversations 1:09:13 Making Content Production Manageable 1:13:05 The Network Behind the Content 1:16:11 Capacity, Pricing and Group Coaching 1:20:39 Todd's Top 3 Action Items 1:21:25 How to Connect With Todd Disclaimer: This content is for educational and entertainment purposes only. Abi does not provide financial, investment, or legal advice. The information presented is general in nature and may not be suitable for all viewers. Please consult with a qualified professional before making any financial or investment decisions. All investments involve risk, including the potential loss of principal. Past performance is not indicative of future results. Some of the links on this page maybe affiliate links, which means, at no additional cost to you, I may earn a commission if you click through and make a purchase. These commissions help support the creation of more content. Thank you for your support!