Panda Express Broke Every Rule of Fast Food And Still Became a Giant | Business Case Study

Panda Express became one of America’s biggest restaurant chains by doing something most fast-food brands avoid: keeping control of almost every restaurant it opens. In this video, we break down how Panda Express grew into a $6 billion-plus business without relying on traditional franchising, how its company-owned model gives it unusual control over operations, and why that strategy may be one of the biggest reasons the chain continues to expand today.