A Look at the WB's Branding through the Lens of WB 17, WPHL Philadelphia - Part 1 - 1995-1996

In this short documentary we take a look at the history of the branding during the rise of the first three nights of programming on the WB, and its main affiliate in Philadelphia, WPHL-TV or WB 17. Part 1 discusses 1995 through 1996. Part 2 can be found at    • A Look at the WB's Branding through the Le...   The WB name, logo and archival footage © Warner Bros. Entertainment Inc., a Warner Bros. Discovery company. Local footage © WPHL-TV / Nexstar Media Group The following YouTube channels have been used as sources of footage: ‪@stevenwalsh7705‬ 1994 PHL 17 ID, "Philadelphia's movie station" promo ‪@tmanokc‬ 1994 Inquirer News Tonight open ‪@ClassicTVAds‬ pre-launch WB promo ‪@TracyGJacksonTV‬ 1995 WB 17 ID #1 and #2, The WB launch, footage from the first night, 1996 "Dubba Dubba" campaign ‪@davidsallclassictvarchives2970‬ 1995 WB 17 ID #3 ‪@CraigSsVCRMedia‬ Kids' WB teaser ‪@RetroCCNduy‬ 1995 Kids' WB intro, 1995 Pinky and he Brain primetime promos ‪@cowmissing‬ Disney Afternoon Open ‪@404sVHSCollection‬ Goof Troop and "That's Warner Bros." promos ‪@VipernationTV2‬ 1996 WB 17 ID ‪@LeslieSummerita‬ 7th Heaven promo ‪@xenapromos‬ "Xena, Warrior Princess" promo