How To Actually Smell Good All Day (For Women) — From A Perfume Maker

SHŌ ITO — my own perfume brand, made in limited batches: https://shoitotokyo.com/?utm_source=y... How do you actually smell good all day? Most routines are about body care — but the perfume part is where a lot of people lose it. I make perfume, so I went through it from the perfume side: start from zero, make everything one scent, where your mist, perfume and hair mist go, how to get through a long day at school or work — and whether perfume on your skin is really bad for your hormones (what the EU and the FDA actually say). Chapters 0:00 Smelling good all day, for women 0:44 Start from zero 1:35 Make it one scent (layering) 3:55 The hormone thing: what regulators and studies say 6:07 Mist, perfume, hair mist: what goes where 8:20 Getting through a long day 9:46 If you remember one thing My other videos mentioned here Body odor (Japanese hygiene habits):    • Japanese Hygiene Habits That Stop Body Odo...   More tips to make your perfume last:    • How to Actually Smell Good All Day   Sources Sweat and skin bacteria: Cleveland Clinic, "Body Odor" — https://my.clevelandclinic.org/health... Most fragrance oil in wash-off products gets washed away (said of face washes and body scrubs): American Chemical Society, via ScienceDaily (2018) — https://www.sciencedaily.com/releases... Phthalates prohibited in EU cosmetics (dibutyl phthalate, DEHP, BBP) and "parfum" on labels (certain allergens are listed by name as well): Regulation (EC) No 1223/2009, Annex II and Article 19(1)(g) — https://eur-lex.europa.eu/legal-conte... Studies in rats, "certain phthalates (not all phthalates)": CPSC Chronic Hazard Advisory Panel on Phthalates (2014) — https://www.cpsc.gov/s3fs-public/CHAP... DEP "appears to be the only phthalate still commonly used in cosmetics"; no evidence that phthalates as used in cosmetics pose a safety risk; fragrance can be listed as "fragrance": U.S. FDA, "Phthalates in Cosmetics" — https://www.fda.gov/cosmetics/cosmeti... Perfume use and the DEP marker (MEP) in urine, about 2.3, 2.7 and 2.9 times higher: Just et al. (2010) https://pmc.ncbi.nlm.nih.gov/articles... · Braun et al. (2014) https://pmc.ncbi.nlm.nih.gov/articles... · Parlett et al. (2013) https://pmc.ncbi.nlm.nih.gov/articles... "The safety profile of diethyl phthalate supports its use in cosmetic products at current levels": SCCNFP, the EU's scientific committee on cosmetic products (opinion of 2002, restated in 2003) — https://ec.europa.eu/health/archive/p... DEP "does not exhibit endocrine disrupting effects in terms of human health similar to those observed with other phthalate diesters": EU substance evaluation under REACH (Germany and Portugal, 2015) — https://chesar.echa.europa.eu/documen... Lilial (butylphenyl methylpropional) prohibited in EU cosmetics from 1 March 2022: Commission Regulation (EU) 2021/1902 — https://eur-lex.europa.eu/legal-conte... Three days of switching products, MEP down 27.4% on average (100 girls): Harley et al. (2016), Environ Health Perspect — https://pmc.ncbi.nlm.nih.gov/articles... Hair fragrances have less alcohol than standard perfumes: NBC Select (2025) — https://www.nbcnews.com/select/shoppi... The comments shown are real viewer comments (names blurred). This video is general information, not medical advice. Music (Uppbeat): 'Into The Morning' by Hybridas · 'Blue Sea' by Swoop · 'Midnight Cereal' by Haquin · 'On The Waves' by Hartzmann · 'Sketch Book' by Prigida · 'Victory Lap' by Hoffy Beats · 'Sticks And Stones' by Kaleidoscope Photo and video credits CC BY-SA 4.0 (Wikimedia Commons): EmDee, Sunfink10 CC BY-SA 3.0 (Wikimedia Commons): B.navez CC BY 3.0 de (Wikimedia Commons): High Contrast Public domain (Wikimedia Commons): Ed (Edgar181), Emeldir, The U.S. Food and Drug Administration Pexels: alleksana, CadoMaestro, cottonbro studio, Eren Alkış, Jeffry Surianto, Kaboompics, Kampus Production, LayG Traveller, Liza Summer, MART PRODUCTION, Mikhail Nilov, Orsys _tography, Pavel Danilyuk, Pi Pi, Pixabay, Polina Tankilevitch, Qwirki & Co., Rodeo Software, ROMAN ODINTSOV, Ron Lach, Saravanan Narayanan, SHVETS production, Tamanna Rumee, Tara Winstead, Valeriia Miller, Yan Krukau Product images © CHANEL, Sol de Janeiro, Gisou, BYREDO, Travalo, OBART — shown for commentary. Other brands' products and pages belong to their owners. Disclosure: I'm the founder of SHŌ ITO, so the link above is my own brand. This video is not sponsored and contains no affiliate links. Contact: info@shoitotokyo.com