Do consumers lie on surveys?

One of the biggest questions facing the consumer insights industry today is: can we really get to the truth through surveys? To explore this challenge, we sat down with Stan Sthanunathan and asked him: do consumers lie on surveys? The short answer? Sometimes, they do. But not for the reasons you might think. Most participants have good intentions. They want to help but like all of us, they’re busy. That often means picking the quickest answer, not the right one. So how do we fix this? Watch the video to find out. Want to learn more? Visit https://i-genie.ai or contact us at info@i-Genie.ai.