That Yellow Sale Tag Is Tricking You (Check THIS Before You Buy)

That yellow sale tag at the grocery store isn't always the deal it looks like. In this video, George from The Grocery Insider shows you how fake grocery deals work, why a "sale" price isn't always a low price, and exactly what to check on the shelf tag before you buy. You'll learn how to read the unit price on any grocery shelf tag, why the "was" price can make your savings look bigger than they really are, and what's really going on with multi-buy offers like 10 for $10, BOGO deals, loyalty card member prices, end cap displays and shrinkflation. You'll also see why the plain store brand sitting right next to a sale item is sometimes the better buy. Then George walks you through a simple 30-second test you can run right in the aisle before any sale goes in your cart, plus one easy habit, keeping your own price notes, that makes most of these grocery store tricks stop working on you. In this video: How to use the unit price to compare sizes and brands Why the "was" price on a sale tag can be misleading The truth about 10 for $10, BOGO and member price deals How end caps make regular prices look like sales How shrinkflation hides inside "sale" packages The 5-question test for any grocery sale When a sale really is worth stocking up on Whether you shop at Walmart, Costco, Aldi, Kroger, Target or your local supermarket, these tips will help you lower your grocery bill, avoid false savings and stop paying for deals that aren't really deals. Tell us in the comments: what's the fakest grocery "deal" you've ever seen? If you want more practical ways to save money on groceries, compare prices and waste less food, subscribe to The Grocery Insider. The Grocery Insider. Shop Smarter. Waste Less. #GrocerySavings #SmartShopping #UnitPrice #Shrinkflation #GroceryTips