What should a marketing strategy actually do? (and where to focus your resources)

Is your marketing strategy cohesive, or just a list of activities? In this Marketing Camp x Invanity AMA, Jack (Founder, Invanity) and Luke (Head of Operations, Invanity) break down what a strong marketing strategy should actually do, and answer questions from the live chat. They cover: ⏳The layers of strategy - from orchestration to activation and tactics. 🪜 Why every marketing plan has to ladder up to business goals. ⚖️ How to balance brand and performance when budgets are tight. 📈 How to prioritise with an effort and impact matrix. 🪩How to keep your socials interesting without posting for the sake of it. If you’re juggling lots of channels, and struggling to justify where your time and budget go, this conversation gives you a practical way to prioritise and connect your day-to-day activity to the bigger picture. #MarketingStrategy #MarketingCamp #BrandMarketing #DigitalMarketing #AMA