Unlocking Growth Through Client Loyalty |Jordyn Kemats, Director, Sales Strategy &Marketing S&T Bank

Welcome to a brand-new episode of the Women of Banking Podcast! In this insightful episode, host Anurag sits down with Jordyn Kemats, Executive Vice President (EVP) and Director of Sales Strategy and Marketing at S&T Bank. With over two decades of experience in the banking and financial services sector—including key leadership roles at major institutions such as HSBC, Huntington Bank, and now S&T Bank—Jordyn brings a wealth of knowledge on retail banking execution, customer experience transformation, strategic brand alignment, and female leadership in finance. Whether you are an aspiring leader, a financial services executive, a retail banking professional, or a marketer looking to understand customer psychology, this episode provides actionable strategies and proven frameworks for achieving sustainable growth and driving meaningful organizational change. ================================================== 📌 EPISODE HIGHLIGHTS & KEY TAKEAWAYS 1. The Psychology Behind Effective Marketing & Sales Strategy Jordyn reflects on starting her academic journey in psychology and how understanding human behavior, motivations, and needs serves as the foundational driver behind modern marketing campaigns, product design, and client engagement. 2. Connecting Enterprise Strategy to Frontline Execution Discover how S&T Bank bridges high-level strategic vision with everyday frontline execution across branch networks, customer support teams, product management, and employee training programs. 3. Earning #1 J.D. Power Customer Satisfaction & Trust Learn the secrets behind S&T Bank’s top ranking in the J.D. Power Mid-Atlantic and Pennsylvania Retail Banking Satisfaction Studies. Jordyn highlights why trust, relationships, and thousands of small daily micro-interactions matter far more than transactional selling. 4. The Community Banking Advantage in a Tech-Driven World While mega-banks and FinTech startups focus on broad, high-volume digital solutions, community banks differentiate themselves through hyper-local relationships, personalized advice, and life-changing financial solutions for families and small business owners. 5. Overcoming the Challenges of Digital Transformation Navigating rapid changes in financial technology requires disciplined prioritization, clear change management, and empathetic leadership to bring employees and customers along the transformation journey. 6. Replacing "Pushy Sales" with a "Solutions-First" Culture Shifting the mindset from sales metrics to client advisory services. Jordyn explains how financial institutions can train bankers to listen deeply, identify key life moments, and offer genuine solutions rather than pushing products. 7. Empowering the Next Generation of Women Leaders Crucial executive career advice for women navigating financial services leadership: why you shouldn't wait until you feel 100% ready, how to cultivate authentic professional relationships, and the power of saying yes to stretch assignments. ⏱️ CHAPTER TIMESTAMPS ================================================== 00:00 - Introduction & Welcome to Women of Banking Podcast 00:08 - Meet Guest Jordyn Kemats (EVP, S&T Bank) 00:38 - Career Journey: HSBC, Huntington Bank & S&T Bank 01:41 - How a Psychology Degree Shapes Modern Banking Strategy 03:32 - Career Mentorship & Navigating Early Professional Choices 04:13 - Day-in-the-Life: Managing Sales Strategy, Marketing & CX 05:23 - Designing Seamless End-to-End Customer Experiences 06:58 - The Story Behind S&T Bank’s #1 J.D. Power Ranking 08:04 - Why Customer Trust Trumps Products and Convenience 09:20 - How Community Banks Deliver Life-Changing Solutions 11:25 - The Toughest Challenges in Modern Banking Transformation 13:45 - Building a "Solutions Culture" Instead of a Pushy Sales Culture 16:22 - Crucial Career Advice for Aspiring Women in Leadership 17:58 - Embracing Risk, Overcoming Self-Doubt & Saying Yes 18:32 - Closing Remarks, Thank You & Wrap-Up 👤 ABOUT OUR GUEST: JORDYN KEMATS ================================================== Jordyn Kemats serves as Executive Vice President, Director of Sales Strategy and Marketing at S&T Bank. In her executive role, she leads enterprise sales strategy, brand marketing, corporate communications, customer experience (CX), retail training, and project management. Prior to joining S&T Bank over six years ago, Jordyn spent over 11 years at Huntington Bank in key leadership roles and began her banking career at HSBC specializing in consumer and commercial lending. She holds an undergraduate degree in Psychology and is a recognized leader in driving customer satisfaction, brand trust, and collaborative culture across commercial and retail banking sectors. 🔍 TRENDING KEYWORDS & TOPICS #WomenInBanking #CommunityBanking #BankingTransformation #FemaleLeaders #CustomerExperience #FinancialServices #SalesStrategy #STBank #LeadershipAdvice #WomenInFinance