The Number in Every Psychology Textbook Is a Lie

In 1967, a UCLA psychologist measured how people judge someone's feelings when the face, the voice and the words disagree. The answer — 55% face, 38% tone, 7% words — is now in every psychology textbook, every sales course, and every body language video on the internet. He never said it applied to communication. He said so repeatedly. This is the real story of the 7-38-55 rule: what the experiments actually tested, why the caveats got dropped, and the one genuinely useful thing left in it. Why We Did It is the animated history of ordinary people doing terrible things, one case at a time. Hand-drawn, no AI.