How to Write a Book That Builds Your Business

In this episode, Linda McKissack and Dana Gentry break down their experiences writing and publishing books, from expensive ghostwriters and traditional publishing to hybrid publishing and newer, AI-assisted approaches. They emphasize that the most important first step is deciding why the book exists, who it’s meant to serve, what problem it solves, and what you ultimately want it to accomplish. Along the way, they share practical advice for choosing a structure, creating an outline, repurposing existing podcasts and videos, using accountability to actually finish, investing in editing and a strong cover, and resisting the urge to endlessly perfect the manuscript. They also argue that a book’s greatest value is the credibility, relationships, clients, and opportunities it can create as opposed to sales, so long as the authors have a marketing strategy and clear next step for readers after they finish. ★ Subscribe For More:    / @everythinglifeandrealestate   RESOURCES: 📕 Get Our Online Course on Building Influence: https://everythinglifeandinfluence.com/ 📕 Get Access to the Episode Guides: https://everythinglifeandinfluence.co... WHAT TO WATCH NEXT: ★ Building A Successful Team:    • Building a Successful Team with Rhonda Smi...   ★ Building A Learning-Based Team:    • Building a Learning Based Team with OpsBos...   ★ Succeeding As A Team:    • Succeeding as a Team with Special Guest Sh...   EVERYTHING LIFE AND REAL ESTATE PODCAST: Website: http://www.everythinglifeandrealestat... Podcast Instagram:   / everythinglifeandrealestate   FIND LINDA MCKISSACK ON SOCIAL MEDIA: Linda’s Instagram:   / mckissacklinda   Linda’s Facebook:   / mckissacklinda   Linda's YouTube: https://www.youtube.com/c/LindaMcKiss... FIND DANA GENTRY ON SOCIAL MEDIA: Dana's Instagram:   / danaggentry   Dana's Facebook:   / danaggentry