Can You Run a Business Without Social Media? | Roundtable Panel

Can you actually run a business without social media? A roundtable panel on the strategies that build real momentum off-platform, and whether stepping back from the feed is something small business owners can actually pull off. Recorded live with three guests who each approach this from a completely different angle: a visibility and AI revenue strategist, a press and media coach, and a newsletter and Substack mentor. Inside the hour: what the panel would tell someone terrified of disappearing, the channels that are quietly working right now, the real difference between being findable and being visible, what consistency actually means when you are not posting every day, and the one thing to do this week if you want to start marketing beyond social. PANELISTS Susan Trumpler, AI Revenue Generation Expert and founder of Strategic Growth Cafe and Accelerator, on visibility, trust, and the new marketing playbook: unstoppablewomeninbusiness.com Jen Jones Donatelli, certified coach, journalist, and founder of Creative Groove, on DIY press, podcast guesting, and getting media coverage without a PR firm: creativegroove.com Astrid Bracke, small business mentor and creator of Substack for Small Business Owners, on newsletters, Substack, and building an audience you actually own: astridbracke.com HOST Regina Garay, founder of Right Brain Loves Left, where she makes marketing, goals, and AI manageable for small business owners: RightBrainLovesLeft.com CHAPTERS 00:00 Welcome and what brought this panel together 02:53 Meet the panelists 06:14 The first thing to ask yourself before you pull back from social 09:53 Astrid's story: the two-week break she is still on 12:38 Newsletters, Substack, and the inbox fatigue question 19:20 Press and podcasts: who actually gets coverage 27:00 The mistake most people make after landing a placement 32:46 Beyond the digital wall: the channels worth your time 37:05 How AI is changing who gets found and who does not 41:52 Findable vs. visible: is there actually a difference 44:50 Already dependent on social? Here is how to diversify 51:03 What consistency really means off-platform 54:41 One thing to do this week 57:17 Where to find Susan, Jen, and Astrid JOIN THE NEXT LIVE ROUNDTABLE Free to attend live and ask questions. Save your seat at rightbrainlovesleft.com/roundtable-events GET THE NEWSLETTER Marketing, goals, and AI made manageable, in your inbox: rightbrainlovesleft.com/newsletter #marketingwithoutsocialmedia #smallbusinessmarketing #newslettermarketing #emailmarketing #smallbusiness #substack