Behind What Matters Ep. 10: "Everything Matters" | Bob Cisneros

What happens when a longtime zookeeper and world traveler trades California for small-town Iowa? You get Bob Cisneros. 🎙️ In Episode #10 of Behind What Matters, we sit down with Bob to talk about his journey to Jefferson, a 30+ year career working with wildlife and zoos, and what he has come to appreciate about life in a small town. Bob shares why he believes everything we do can make an impact, especially in a community like Jefferson, and how that mindset led him to get involved with Jefferson Matters. We talk volunteering, supporting local businesses, building community connections, and why sometimes the easiest way to make a difference is simply to show up. We also get the story behind one of Jefferson’s newest events, Buskerfest! Bob shares where the idea came from, what exactly a “busker” is, and his vision for bringing music, performers, art, and plenty of surprises to downtown Jefferson on October 17.