Are Creators & Social Going to Take Over Traditional Media?

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 As user-generated content and influencer marketing become the dominant force in the advertising industry, how can brands adapt without losing control of their message? WPP’s This Year Next Year report signals a major shift, and in this podcast, we break it down with our take as social and creator experts. 0:00 Intro 1:18 The rise of UGC 8:00 Selcting & briefing creators 13:24 Influencer trust 16:36 TikTok vs Instagram 20:26 Carousels vs videos 23:30 Pinterest & influencers 30:00 Streaming shopping experiences 32:48 Influencer BTS 36:50 TikTok accidents 38:35 Are creators going to take over? 40:27 Outro #socialmedia #socialmediamarketing #marketing #socialmediaagency #creators #influencers #influencermarketing ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel:    / @thesocialshepherd   👀 Follow us! LinkedIn: ⁠  / ⁠   Instagram: ⁠  / ⁠   TikTok:   / thesocialshepherdagency   Facebook: ⁠  / ⁠   ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.