Member engagement for associations: from member value to collective value

Members are not the problem: they are the solution. In this episode of The Novya Association Brief, Benita Lipps, CEO and founder of Novya, talks with Mathijs Vleeming, Novya’s Expert in Association Engagement and Community Strategy, about why the membership deal is changing and how EU associations can turn members into co-creators. In 30 minutes: • Why a fee in exchange for representation is no longer enough, and the three forces reshaping the membership deal • The GROW member engagement journey: Get value, Respond and participate, Offer value, Work together • Where member participation gets stuck, with one mistake and one fix at each stage • Why a platform is not a strategy • What lasting engagement is built on: four member needs and the engine behind them • One practical step to try with your next working group The question to take away: don’t just ask “How can we help our members?” Ask “How can we help our members help each other?” Chapters 00:00 Why the membership deal is changing 06:00 Members are the solution, not the problem 09:00 The GROW engagement journey 14:00 Where participation gets stuck 21:00 What lasting engagement takes 24:00 The one take-away 26:00 How to go further Go further 📄 Article on the Association Engagement Model: https://www.novya.eu/news/future-of-a... 💬 Talk to Mathijs or Benita about engaging your own members: info@novya.eu 🔔 Register your interest for the full workshop: https://acumbamail.com/newform/web/Xo... Recorded live on LinkedIn on 20 October 2026. Novya helps European associations and nonprofits become smarter, more agile and more impactful. https://www.novya.eu #associations #memberengagement #associationmanagement #EUaffairs #Brussels