Stanford Webinar - Organizing to Compete in an Age of Disruption

Established enterprises have historically struggled to catch the next wave of innovation. Up until now, there has been no really good answer for how to solve this problem. Zone management, as described by Geoffrey Moore in his recent book Zone to Win, explores a new way of thinking about innovation in a large corporate structure. Join him as he addresses the challenge large enterprises face when adding a new line of business to an established portfolio. Learn more: http://create.stanford.edu 0:00 Introduction 0:56 The Impact of Disruptive Innovation Scarce & Expensive Becomes Ubiquitous & Cheap 2:44 Tech Leaders Who Missed Their Next Wave Burroughs - Sperry Univac - Honeywell - Control Data 3:17 Three Investment Horizons Where Established Enterprises Get Stuck 4:38 The Horizon 2 Challenge Why Disruptive Innovations are Not Welcome 6:41 Disruptive Innovation Model It's Not a Funnel. It's an Hourglass! 7:18 Managing in an Age of Disruption 11:05 Performance Zone Playbook The Performance Matrix 11:32 Performance Playbook Getting the Performance Matrix Right 13:33 Performance Playbook How Well is Your Enterprise Doing? 15:17 Productivity Zone Playbook Cost Centers Providing Shared Services 16:25 Productivity Playbook 21:11 Incubation Zone Playbook Venture-Style Independent Operating Units 23:13 Installing Venture Discipline 29:03 Transformation Zone Playbook Transformational initiatives 33:06 Warning! Sacrifices are Mandatory 34:01 Transformation Playbook How Well is Your Enterprise Doing? 35:29 Zone Defense 36:43 When the Next Wave Catches You 38:58 Maintaining Managing Between Waves 39:31 Recap