How to Win Better Clients Through Better Questions With Josh John

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting... ********************************************************** Building a professional services firm isn't just about expertise, it's about helping clients solve the right problems and building relationships that last. Josh John has built his career around asking better questions, facilitating better conversations, and helping business leaders create stronger organizations through peer accountability and operational clarity. In this episode, we explore how service firm leaders can differentiate themselves, build trust with clients, create long-term relationships, and grow a business that delivers value far beyond the initial engagement. ********************************************************** Links: StreamYard (for guest): https://streamyard.com/epmbeestpg YouTube (for sharing):    • How to Win Better Clients Through Better Q...   Apply to be a guest: https://ghapodcast.com/application-to... ********************************************************** Josh's Bio: Josh John is the Head of Operations and Co-Facilitator at Creative Business Council and Principal Consultant at 308 North LLC. He works with owners and executive teams leading businesses from approximately $1M to $50M in annual revenue, helping them improve leadership effectiveness, operational systems, and long-term business performance. Known for "asking good questions and creating cash flow," Josh helps leaders uncover the real constraints holding their businesses back. His clients have reported outcomes including doubling profitability, increasing consulting retainers from $1,500 to more than $21,000, recovering significant lost revenue, and building stronger leadership teams through better communication and accountability. ********************************************************** Show Notes: Josh John is Head of Operations and Co-Facilitator at Creative Business Council, where he leads peer advisory groups for owners, CEOs, and operational leaders in the trades and manufacturing industries. His work focuses on helping leadership teams improve communication, strengthen operations, and make better business decisions through structured peer collaboration. Rather than positioning himself as someone with all the answers, Josh has built his business around asking better questions. His philosophy,"Around Me, People Win", has helped clients uncover hidden opportunities, improve profitability, strengthen leadership teams, and create businesses that rely less on the owner and more on effective systems and people. For founders and leaders of professional services firms, this conversation offers practical insights into building trust, facilitating meaningful client relationships, creating recurring value, and standing out in a crowded advisory market. ********************************************************** Proposed Interview Structure: 1. What got you into consulting and facilitation, and how did that journey eventually lead you to Creative Business Council? 2. What specific problem are you helping your clients solve, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who is usually the decision-maker when it comes to bringing you or Creative Business Council in? 4. How do your best clients typically find you, and what's worked best for attracting the right clients that other professional services firm leaders could learn from? Current Acquisition Channels: Referral, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: What role do you think podcasts can play as a marketing channel for professional services firms? 5. Professional services often involve long sales cycles built on trust. From the first conversation to becoming a client, what does your sales process typically look like? 6. Once someone becomes a client or joins one of your peer groups, how do you make sure they continue seeing value, keep coming back, and build a long-term relationship with you? 7. Where do you find yourself most challenged right now as you continue growing your advisory business and Creative Business Council, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?