Come out of the shadows Build YOUR brand in 2026

Your personal brand can create opportunities long before you need them. In “Come Out of the Shadows: Build YOUR Brand in 2026,” this episode of Cracking the Comms Code explores how communications professionals can use LinkedIn to build relationships, showcase their expertise, and stay visible without becoming full-time influencers. Host Dustin Siggins, Owner/Founder of Proven Media Solutions, is joined by Mollie Johnson, Founder of Three Brooks Marketing; Brandon Watts, Director of PR and Communications at Storyblok; and Monique Kelley, communications consultant, professor, and author of Redefining Networking: How to Lead with Your Unique Value. The panel discusses: Building a personal brand without chasing influencer status Using comments and engagement to grow relationships and generate content ideas Repurposing evergreen content to reduce burnout Defining your unique value proposition and reaching the right audience Using storytelling to show how you think and what you bring to the table Building a network before you need a job, client, or favor Standing out to hiring managers through an active LinkedIn presence Balancing your personal voice with your company’s brand Watch the full conversation for practical ways to build a stronger professional brand in 2026. #PublicRelations #PR #Communications #LinkedIn #PersonalBranding #Networking #CareerDevelopment #ThoughtLeadership #ExecutiveCommunications #CrackingTheCommsCode