16 Years of Agency Lessons with Matt Eamer | Between me&you Epi 12

In this episode of Between me&you, Louise interviews Matt Eamer of creative agency me&you about why “just doing design” isn’t enough and how brand work should start by identifying the real challenge, not just changing logos or colours. Matt explains why brands are more important than ever for cutting through market noise, and how effective positioning often comes from uncovering truths already known by internal teams. He emphasises co-creation, trust, and treating internal staff as a key audience to build buy-in and loyalty. Matt outlines three brand pillars, accessibility, authenticity, and authority, and describes a brand audit tool to help organisations prioritise incremental improvements. He also shares why the agency focuses on organisations doing good, shaped by charity-sector work and his lived experience with bowel cancer. 00:00 Meet The Guest Host 01:31 About me&you 03:10 Brand Mistakes 05:23 Why Brand Still Matters 07:51 Finding Your Brand Truth 10:53 Co-Creation And Buy-In 12:26 Three As Framework 19:04 Brand Audit Quick Wins 21:59 Why We Focus On Good 26:13 Laying the Groundwork 28:27 Wrap up FREE Brand Audit: https://meandyou.co.uk/request-your-f... Catch up on our previous episodes here: https://meandyou.co.uk/category/betwe...