Why Good Products Still Struggle to Sell in Africa

A great product still needs a reason to be chosen. In this podcast, I answer questions about marketing and share how I approach growth for African businesses. We explore the gap between having a strong product and marketing it well, with a focus on understanding customers, communicating clearly, and turning attention into sales. If you’re building an African business, this conversation will help you think beyond simply posting more content or running more ads. What’s the biggest marketing challenge in your business? Tell me in the comments. Instagram: https://www.instagram.com/ian_orera?i... TikTok: https://www.tiktok.com/@orera_ian?_t=... Website: https://theastrummedia.com/ Free playbook: https://docs.google.com/document/d/1Q...