LPK Roundtable: The Future of Snacking

Explore the emergent consumer shifts pushing the category forward. Consumers’ relationships to snacks are changing. In fact, more than 50% of Gen-Zers are opting for snacks in place of traditional meals. And what they want from their snacks of choice is changing, too. Whether it’s on-the-go fuel, feel-good self-care, unapologetic indulgence or the stuff of special occasions, snacks and sweets are inserting themselves into consumers’ lives in new and dynamic ways—fueling a $251B industry with projected annual growth of 6.5% from 2024 to 2028, says Statista. Freshly returned from the 2024 Sweets + Snacks Expo, our category experts are gathering to unpack the emerging consumer insights, cultural trends and product innovations moving the category forward, as well as coaching for CPG brands eager to keep up. If you’re in the world of snacking, this is a must-see. Published June 12, 2024