Why Your Business Calls Get Labeled "Scam Likely" (Fixes)

Why are hospitals, schools, dog groomers, and call centers getting labeled "Scam Likely"? We break down the spam flag triggers, why STIR/SHAKEN isn't working, and what you can do about it. Spam and scam call labeling has become a major problem for legitimate businesses. In this My Call Cloud podcast, Raymond Stover, Matt Scott, and Noah explain how analytics providers like Hiya, TNS, and First Orion decide which calls get flagged, and how to protect your outbound calling. IN THIS EPISODE: The known spam-flag triggers: call volume per caller ID, short calls, no-contact calls, repeat recalls, and consumer complaints Why STIR/SHAKEN hasn't stopped caller ID spoofing Branded Caller ID (BCID) and Do Not Originate (DNO): are they "pay to play"? A proposed fix: tie phone numbers to verified IP addresses, SBCs, and media endpoints What false answer supervision (FAS) means for your billing How to lower your risk: lower dial ratios, exclusive high-intent leads, smarter recall rules, and more inbound Why CNAM and caller name display are still broken 00:00 Why spam and scam labeling is a disaster for legit businesses 01:10 Who decides what's spam: Hiya, TNS and First Orion 04:00 Known spam-flag triggers: call volume, short calls, no-contact calls 07:05 Branded Caller ID: the "pay to play" problem 11:30 Did the telcos create this problem? The antivirus comparison 13:30 How SIP caller ID spoofing started it all 17:10 Why STIR/SHAKEN isn't working and a proposed IP-to-DID fix 20:50 BCID costs and the new Do Not Originate (DNO) product 26:30 Session border controllers, media endpoints and traceability 28:20 Dialer industry struggles: layoffs, shrinking margins, the end of mass dialing 32:00 Lead quality: why exclusive, high-intent leads win 33:00 FAS (false answer supervision) and carrier billing 36:00 Dial ratios: why 10-to-1 is over 37:45 Recall rules that avoid spam flags 42:10 Why number rotation is a losing game 45:50 Number aging, trust and answer-rate gains with Branded Caller ID 49:40 Free Caller Registry and the small-business squeeze 53:45 The class action risk and the one-line fix 58:00 The future: WhatsApp, Discord and the end of landlines 1:10:00 Satellite phones and the changing phone network 1:14:00 CNAM and caller name display: the "bakery" problem 1:18:20 What's next: AI agents, regulation and the Wild West years ahead Struggling with spam-flagged calls? Talk to the My Call Cloud team: https://mycallcloud.com 👍 If this helped, like and subscribe for more call center and VoIP insights. 💬 Tell us in the comments: has your business been labeled spam, and what did you try? #SpamCalls #CallCenter #STIRSHAKEN