Why 41 pro ultrarunners chose this (new) shoe at western states 2025 | Mount To Coast R1 Review

A brand-new running shoe just showed up at the most competitive 100-miler in America: Western States 2025. Out of 369 runners on the start line, 41 were wearing the Mount to Coast R1. That’s insane for a shoe that launched only a year ago. In this video, I unbox the R1, break down its features — LightCELL nitrogen-infused foam, ZeroSag suspension insert, TunedFit dual lacing system, and GOFLOW geometry — and then take it for hundreds of kilometers of real running on roads and trails. This is my honest verdict on whether Mount to Coast can really compete with giants like Nike, Hoka, and Salomon. Mount to Coast is a new brand from Hong Kong, founded by ex-Nike and Brooks designers. Their goal? Build durable, injury-reducing shoes designed for the ultra distance. Like Tesla did with the Roadster, they’re starting with a niche — ultrarunners — before taking on the whole market. 👉 Download my Running Shoe Guide 2025 for free — a full breakdown of the best minimalist, trail, and ultra shoes to help you pick the right pair: https://wildrapha.gumroad.com/l/tlclb Buy this shoe: https://mounttocoast.pxf.io/c/6709136... Thanks for watching. Stay wild. Make it flow.