The ENTIRE History of IKEA in 20 Minutes — Global Furniture You Assemble

Open an IKEA flat box and part of your purchase is still a job waiting to happen. From Ingvar Kamprad's Swedish beginnings to a global system of design, sourcing and showrooms, this is how IKEA made customer assembly part of the bargain—and why that bargain raises questions beyond the price tag. Chapters: 0:00 How Ikea built its furniture business 1:15 Ingvar Kamprad and Ikea's Swedish origins 2:09 Flat packs reduce shipping empty space 4:29 Customer participation brings assembly home 5:10 Global sourcing and supplier coordination 7:05 The Ikea effect increases perceived value 7:52 Tax allegations and Ikea's corporate structure 9:09 Accessible prices depend on customer effort 10:50 Coordinated work keeps Ikea useful 11:38 Remember your first Ikea build