Live from WTA: Competing in the Age of Starlink and LEO

This week on Buffering, Gabe sits down with Kyle Redman of ATC to talk about one of the biggest challenges facing broadband providers today: competing with Starlink. From its massive marketing presence and growing subscriber base to its simple buying experience and undeniable cool factor, Starlink is changing the competitive landscape and forcing providers to rethink how they win and retain customers. Join Kyle and Gabe as they explore why customers are not always making purely technical decisions, how providers can use data to identify customers at risk of churning, and why proactive outreach can make all the difference. Kyle shares how ATC is approaching retention, pricing, referrals, self install, customer experience, and the importance of understanding why customers leave. The conversation ultimately comes down to a simple question: if you want to compete, do you really understand what your customers value?