Sway DaSafo talks UK Hip-Hop, Grime and Music Marketing | Red Bull Music Academy

► Subscribe to Red Bull Music Academy: https://win.gs/SubscribeRBMA Don't be surprised to learn that George Michael and Madness played a role in kicking off Sway's career in grime. A club kid from the UK, Sway built a well-respected mixtape empire within the Empire before releasing his humbly entitled debut album This Is My Demo, picking up countless awards along the way. According to him, his success comes from an extensive knowledge of self, and more importantly, from ignoring all musical boundaries. In this talk at the 2005 Red Bull Music Academy in Seattle, Sway DaSafo (Derek Andrew Safo) discusses his love of mixtapes, his record label, and the importance of musical independence. ► https://www.redbullmusicacademy.com/l... #Sway #DerekAndrewSafo #RedBullMusicAcademy __________________________ TOPICS: 8:34 - Mixtape 24: 21 - UK hip-hop 25:50 - Grime 33:08 - Business savvy 53:20 - Real artists MUSIC: 5:57 - Sway - "Flo Fashion"    • Sway "Flo Fashion"   27:57 - Sway feat. Pyrelli – “Up Your Speed”    • Sway - Up Your Speed (Official Video)   50:44 - Sway - "Little Derek:    • Sway - Little Derek (Ft. Baby Blue)   The Red Bull Music Academy is a global music institution committed to fostering creativity in music. We celebrate music, its culture, and the transformative minds behind it. Begun in 1998, the Academy has taken the core principles that underlie its annual workshop for selected participants and applied this curatorial approach to events, lectures, and city-wide festivals throughout the year. ► Visit Red Bull TV: http://win.gs/1uy4YFF ► Subscribe to our YouTube Channel: https://win.gs/SubscribeRBMA ► Visit our official website: http://win.gs/avjLrK ► Our latest videos on YouTube: http://bit.ly/12nkX7h ► Follow us on Twitter: http://bit.ly/Lx4wQy ► Like us on Facebook: http://on.fb.me/12N5Ch0