Can a Podcast Really Grow a Local Business?

Can a podcast really help a local business grow - without pouring hours into social media? In this episode of The Website Success Show, Jules White is joined by Adam Schaeuble of Podcasting Business School to answer exactly that. Adam went from running a fitness studio to becoming a full-time podcaster, and he now helps people use an audio-only podcast to get found, build trust and win more clients. Together, Jules and Adam explore why so many people give up on podcasting far too early, why you don't need to be famous or own a studio to start, and how a podcast can work for almost any local business. They also dig into podcast SEO - which works very differently from website SEO - and Adam shares the story of losing his Threads account overnight, and why it convinced him to focus on the things no platform can take away. What you'll discover in this episode: ✅ Why most podcasters quit long before it starts to pay off - and why the first 100 episodes are really just practice ✅ Why you don't need to be famous, own fancy kit or book a studio to begin ✅ How a podcast can work for almost any local business, from estate agents to chiropractors ✅ How podcast SEO works, and why the name of your show matters more than you think ✅ What happened when Adam's Threads account was shut down overnight - and the lesson in owning your content ✅ Why your email list and the content you own beat building on rented land ✅ A simple next step: start before you feel ready Resources mentioned in this episode: ▶ Adam's annual SEO Manifesto episode - his once-a-year masterclass on podcast SEO (Episode 608 of Podcasting Business School) https://castingthepod.libsyn.com/608-... ▶ Adam's free Podcasting Business School community on Skool - where he's active and answering questions himself https://www.skool.com/podcastingbusin... 👩‍💻 About Jules White Jules helps established service businesses turn their websites into their hardest-working team member. Through The Website Success Show, The Website Growth Club and 1:1 support, she teaches simple, sustainable strategies to grow without relying on social media. ✨ If you found this episode useful, please like the video, subscribe for more on SEO and websites, and share it with someone who's curious about podcasting without the social media treadmill. #Podcasting #LocalBusiness #SocialMediaOptional 00:00 Can a Podcast Really Grow a Local Business? 00:13 Intro & Welcome 01:53 Adam's Podcasting Journey 08:03 Podcasting for Local Businesses 10:58 Podcast SEO Strategy 17:44 Tips for Getting Started 24:55 Social Media & the Threads Shutdown 32:20 Podcasting as Discovery & Nurturing 34:23 How to Connect with Adam