How to Unify Customer Data in Salesforce | Retail Guide

Why different systems only hold part of the customer story How fragmented data affects segmentation and personalisation Why manual processes and additional data feeds can add complexity How identity matching connects online and in-store activity Why data architecture should come before new technology How Salesforce Data 360, formerly Data Cloud, can help create unified customer profiles How connected data becomes usable across commerce, marketing and service If you already use Salesforce but still cannot see a complete customer journey, your data architecture may be one of the biggest opportunities in your current setup. Explore Sherwen’s Salesforce consulting services and book a Salesforce Performance Review: https://www.sherwen.com/salesforce-co... Sherwen helps retailers connect technology, data and customer experience so their existing Salesforce platform can support more relevant interactions across every touchpoint. #Salesforce #Data360 #RetailData Sherwen Studios, Sherwen, retail digital transformation, digital transformation consultancy, ecommerce consultancy, retail ecommerce, ecommerce strategy, customer experience design, platform optimisation, retail AI, AI automation, ecommerce platforms, Chester digital consultancy