The Blair Witch Project: A Case Study in Storytelling and Ethics

A detailed look into the immersive, transmedia storytelling in The Blair Witch Project (1999) and the ethical implications of the film. Made for DMA 535 - Storytelling Across Media as part of the Digital Communications and Media Arts graduate program at DePaul University Thesis: The Blair Witch Project was an extremely successful transmedia campaign that brought into question the ethics of such immersive experiences during a time when the internet was still a new phenomenon. Footage used: Blair Witch Project Curse of the Blair Witch Sources original Blair witch website - https://web.archive.org/web/201609191... Ringer article - https://www.theringer.com/movies/2019... Vice Article - https://www.vice.com/en/article/gyxxg... Guardian Article - https://www.theguardian.com/commentis... Looper article - https://www.looper.com/608911/whateve... Music and audio Music by Lofium from Pixabay Hiddenpersuader gong noise - https://freesound.org/people/hiddenpe... Kwahmah_02 pop noise - https://freesound.org/people/kwahmah_02/