What makes a gift worth giving?

IMP & MAKER | Case study What happens when you spot a gap in the market and decide to do something about it? For Sarah Louise Fairburn, more than 20 years of experience in food retail and production gave her a clear view of what was missing from the gifting industry. In 2020, she launched IMP & MAKER to create modern food and drink gifts built around experiences — from champagne and salmon to breakfast-in-bed experiences and more. As the business grew, funding became an important part of preparing for its busiest time of year. A £200,000 boost, supported through the Midlands Engine Investment Fund II and Regional Growth Fund, helped IMP & MAKER purchase stock ahead of Christmas and corporate orders, improve its packaging, invest in staff costs and expand its warehouse space. In this case study, Sarah shares the story behind IMP & MAKER, the challenges of building and growing the business, and how the right funding helped the company prepare for its next stage of growth. Read the full IMP & MAKER success story: https://www.first-enterprise.co.uk/po... Find out how First Enterprise could support your business: https://www.first-enterprise.co.uk/ #BusinessGrowth #BusinessFunding #SmallBusiness #SuccessStory #FoodAndDrink