Why Do Diet Coke and Coke Zero Both Exist?

Why do Diet Coke and Coke Zero both exist? They’re both Coca-Cola products, both have zero sugar, and both promise a lower-calorie alternative to regular Coke. So why does Coca-Cola keep selling two drinks that seem to do the same thing? The answer goes back decades — to the surprising creation of Diet Coke, Coca-Cola’s struggle to attract a different kind of customer, the short-lived Coca-Cola C2, and the launch of Coke Zero. In this video, we’re digging into how Diet Coke became its own product, why Coke Zero was created instead of simply changing Diet Coke, and why Coca-Cola still has room for both on store shelves today. Turns out, these two cans aren’t the same Coke in different clothes. If you enjoyed this story, give the video a like, subscribe to Eat This Story, and share it with someone who might enjoy it too. #DietCoke #CokeZero #CocaCola