The Viral Content Formula Physical Therapists Should Steal

What can physical therapists learn from a 255-million-view street basketball video? Dave Kittle, Jimmy McKay and Tony Maritato break down viral-content psychology, AI-assisted PT content, simple hooks, promised payoffs, recruiting, pricing, and why PT owners often overcomplicate ideas that should be simple. 🎧 Watch more from PT Pintcast →   / @ptpintcast   --- ⏱️ EPISODE BREAKDOWN [00:00] The Crash [00:31] AI Pool Compression Idea [01:20] Rapid Safety Content Ideas [02:21] Simple Ideas Win [03:30] Steal And Remix Content [04:30] Pre Sell Before Building [05:04] Human Are The Bottleneck [06:39] Boosting Posts For Resumes [07:58] Relocation Offer And Retention [10:09] New Role At Prompt [11:32] 255 Million View Reel [13:14] Why People Watch To The End [15:16] Apply Viral Tricks To PT [17:53] Youth Theater Fundraising [19:55] Mailbox Pricing And Value [23:48] Sick Calls And Coverage Systems [30:33] Parting Shot PTs: What piece of content outside of healthcare have you seen recently and thought: “I could make a PT version of that”? Drop the format below—not the exact copy. And bonus question: Would you watch a knee-replacement video longer if it started with: “82° today. Can we hit 90° before the end of this session?” -- 📌 Want to Connect with Dave? 📞 Book a strategy call: https://clarity.fm/davekittle/experti... 💼 Thinking of selling your practice or partnering? https://www.fieldmakergroup.com 📬 Connect with Dave: Email: Dave@Conciergepainrelief.com Instagram: @davekittle (  / davekittle  ) LinkedIn:   / davekittle   or Call (646)-781-8884 #PhysicalTherapy #PTBusiness #ContentMarketing #PhysicalTherapist #PTMarketing #SocialMediaMarketing #HealthcareMarketing #AI #PrivatePracticePT #PracticeGrowth #PTEntrepreneur