From Vision to Phutara Vastra | Aishwarya Vyas on Building a Unique Brand

Welcome to Beyond Outfit! Step inside the world of Phutara Vastra with its founder Aishwarya Vyas, in an insightful conversation with Pragya Tiwari. In this episode, Pragya sits down with Aishwarya Vyas to explore the story behind Phutara Vastra- the vision, inspiration, craftsmanship and creative journey that shaped the brand. Aishwarya shares her perspective on Indian fashion, traditional textiles, heritage, craftsmanship, contemporary clothing and the evolving world of Indian design. From the idea behind Phutara Vastra to the details and philosophy that make the brand unique, this conversation takes you behind the scenes of a distinctive fashion journey. If you are passionate about Indian fashion, handcrafted textiles, traditional craftsmanship, culture, creativity, entrepreneurship and inspiring founder stories, this episode is for you. Watch the full conversation to discover the story behind Phutara Vastra and the vision of Aishwarya Vyas. Don't forget to Like, Comment, Share & Subscribe to Beyond Outfit for more inspiring conversations from the worlds of fashion, culture, creativity and beyond. Connect with us: 📸 Beyond Outfit on Instagram:   / beyondtheoutfit.pod   ▶️ Beyond Outfit on YouTube: @BeyondtheOutfit.podcast 📸 Phutara Vastra on Instagram:   / phutara_vastra   0:00 Welcome to Beyond the Outfit 0:26 Meet Aishwarya Vyas at Phutara Vastra 0:44 What "Phutara" means in Marwari 1:54 Store launch on 14 August 2:43 Origin story: fashion meets Rajasthan 3:45 Why Delhi, not Rajasthan 4:30 Staying authentic in Shahpur Jat 5:46 Working with Rajasthan artisans remotely 6:51 Design mood boards and inspiration 7:44 Craft timelines, slow fashion and made-to-order 9:16 Workstation essentials and client feedback 10:54 Personal style and styling tips 12:37 Folk music in campaigns 13:29 Future vision and brand philosophy 15:08 Rapid fire and closing thanks 16:48 Store tour: Where Peacocks Dream 18:59 Rani Sahiba sarees and leheriya 20:45 Nila capsule collection 22:01 Mela collection: Carnival lehenga and jacket piece