Should You Still Pay 2.5%? Exploring Flat-Fee Real Estate with ShopProp CEO Rob Luecke

Should you still be paying a real estate agent 2.5%? On a $2 million home, that’s $50,000. What would you get—and what might you give up—by choosing a flat-fee alternative? In this episode, Dr. Andrew Orr sits down with ShopProp CEO Rob Luecke to explore how his company’s model works, where the savings come from, and what buyers can expect along the way. We discuss tours, offers, negotiations, and commission rebates, and who might be better served by a different approach. If you’ve ever wondered whether there’s another way to buy a home, this conversation will help you ask the right questions before choosing an agent. Episode Chapters 00:00 - Introduction to flat-fee representation 01:30 - Meet Rob: Why he started ShopProp 07:40 - Flat fees, service tiers, and cancellation 13:00 - Who handles your purchase? Inside the team 18:20 - Communications, disclosures, and buyer support 25:05 - Understanding the Bay Area market 29:00 - How commission rebates work 37:05 - Rob's experience with traditional listing agents 42:30 - Pocket listings: are you missing out? 47:35 - Key takeaways and season finale About the Guest Rob Luecke is the founder and CEO of ShopProp, a real estate brokerage offering flat-fee representation. A licensed broker since 2007 and former securities and futures principal, Rob brings experience spanning finance and thousands of real estate transactions to his work helping buyers and sellers reduce commission costs. Resources and Links • ShopProp home page (https://www.shopprop.com/#/home) — Rob's company website Music:  • "Outside the Lines," courtesy of Riverside's license-free music library • “Weekend Things,” courtesy of Riverside’s license-free music library Music licensed through Soundstripe. Code: 0IEB5EQWMIBYUDIL, FM0T2KYJMBVCETMK Have a question, topic idea, or story to share? Visit HouseCallSF.com (https://housecallsf.com) and contact us. If you found the episode helpful, please follow HouseCall SF and share it with someone navigating Bay Area homeownership. Disclaimer HouseCall SF is for general educational purposes only and does not provide legal, tax, financial, lending, or real estate advice. Andrew Orr holds a California real estate salesperson license but does not provide brokerage services through this podcast or in any other context. Nothing discussed herein or in any HouseCall SF production creates an agency, fiduciary, or other relationship. The views expressed herein are solely those of Andrew Orr, HouseCall SF, and its guests, and do not represent the views of other individual, entity, or institution. Please verify any information and consult a qualified real estate professional before making any real estate decisions.