Michael Paradiso Knows Marketing Is a Discipline, Not an Add On // Striding Forward Podcast #3

Episode 3 of Striding Forward Podcast with Eric Mason features Michael Paradiso, a Marketing Strategy Consultant and Fractional CMO with more than 30 years of experience. Michael has spent his career helping CEOs and marketing leaders drive predictable growth by aligning business strategy with data-driven, AI-enabled digital marketing. His approach centers on fractional CMO-level thinking, clear KPIs, and hands-on execution without wasted spend or hype. After 30 years on the corporate marketing side, Michael is now bringing that experience to small and medium sized businesses to help drive them beyond their wildest expectations. His core belief says it all. Marketing is a discipline, not just an add on. Michael and Eric dig into what that discipline looks like in practice, where businesses waste the most money, and how AI is changing the game for companies of every size.