How We're Attacking Occupancy Across 30 Communities | Ops Talk

Occupancy is the equation that never sleeps. Every year we take in around 60 homes — abandonments, tenant buy-backs, lease terminations — and last year, our best sales year ever, we sold 56. That math doesn't work. So this year I threw out my usual list of 30+ targets and set one goal for the whole company: occupancy. In this Ops Talk I break down exactly how we're attacking it: the "Manhattan Project" experiment that took us from struggling with vacant park-owned inventory to renovating 18 houses at once company-wide, why we hired our first true sales manager (10 years running teams at one of the top shops in the country), growing from 3 sales agents to 7, rebuilding commissions and field bonuses the way my mentor Wayne Comfort taught me, and how we track the whole sales funnel — top, middle, and bottom — from 25,000+ impressions down to conversions. This is how a mobile home park operator fights vacancy at scale. — Tide Eldridge, Partner & COO, Comfort Communities Want more operations breakdowns like this? Join the Comfort Capital Private Investor Circle — a free, education-focused community. Book a call to join: comfortcapitalprivateinvestorcircle.com/tide-occupancy-aug 0:00 Occupancy: the equation that never sleeps 0:30 The math problem — 60 homes in, 56 sold 1:31 One goal this year + the Manhattan Project 3:03 Renovating 18 houses at once company-wide 3:18 Building a real sales team (3 agents → 7 + a manager) 4:49 Wayne Comfort's wisdom: incentivize the objective 5:19 The path to 95% — 240 homes in 12 months 6:35 Inside the sales funnel: top, middle, bottom 8:52 Early results: 30% ahead of last year 10:08 Wrap-up