#FromScratch Ep 03 | Siddharth Salgaonkar on Films, Writing & Creative Thinking

#FromScratch is a conversation series featuring the people behind the ideas, the stories, and the work. In Episode 03, Siddharth Salgaonkar shares his journey from filmmaking to advertising, the craft of writing across different formats, and how storytelling continues to shape the way brands communicate. From creative processes and client pitches to AI, films, football, and a fun rapid-fire guessing challenge, this episode explores the many sides of a writer's mind. Topics covered: Journey into filmmaking and advertising The craft of writing Storytelling for brands Working with clients Creativity and AI Scratchpad culture Movies, football & rapid-fire games Watch the full conversation and subscribe for more episodes of #FromScratch.