BETWEEN US BY JOLYONCHAIN | EPISODE 6 | VIBHU NORBY | ‪@solana‬ FOUNDATION

Be brave, informed and opinionated Vibhu's 50:50 rule for cut-through marketing Most brand content is engineered to be agreeable. That's exactly why nobody reacts to it. In this episode, Vibhu breaks down the 50:50 rule: if you're making something worth posting, roughly half the room should love it and half should completely disagree. Agreement is quiet. Disagreement travels. The sweet spot isn't being contrarian for the sake of it — it's having a take that's informed enough to defend and sharp enough to divide. We get into: → Why "safe" content is the most expensive kind → How to tell a genuine opinion from manufactured controversy → Building the confidence (and the receipts) to publish takes that split a room → What the metrics actually do when you stop hedging Guest: Vibhu — @vibhu on X Hosted by Flight3 — @Flight3official Drop a comment: what's the one opinion that's earned you the most reach?