An Expert Guide to Using B2B Events to Achieve Your Marketing Goals and Grow Your Business

Events have long been an important part of a well-rounded marketing strategy, especially in the B2B space. But as technology has evolved, and the global trend of remote working has emerged, B2B events have changed a great deal over the last few years. In this video, Jon Kazarian, Founder and CEO of Accelevents, shares valuable guidance for using B2B events to reach your target audience, achieve your marketing and sales goals, and grow your business. He covers; Why events are still a great play for B2B companies looking to grow and win more business What the problem has been with event attribution in the past For anyone about to run an event - what sort of data should they be collecting and why? How Jon recommends marketers focus on attributing leads and revenue to events The biggest mistakes people make when trying to attribute revenue to events The types of events that are seeing the most success right now Tools or tech that you’d recommend to event marketers to help with attribution? The skills and attributes Jon would look for if he was hiring for an events marketer in the B2B Tech space And so much more... And so much more... // FOLLOW THE GUESTS Matt Dodgson -   / mattdodgson   Jon Kazarian -   / jkazarian   // STAY IN TOUCH Market Recruitment - https://www.market-recruitment.co.uk/ Market Recruitment -   / market-recruitment-ltd