The E-Myth Revisited by Michael Gerber | Quest for Knowledge EP. 23

Most small businesses fail within five years, and Michael Gerber says the usual explanations miss the cause. Founders assume that because they can do the technical work, they can run a business doing it. That is the E-Myth. In this episode we cover the three personalities inside every owner, the franchise prototype, the three stages of growth, and the primary aim that comes before any business plan. We close with a first system to build this week. For anyone building a company, this is the map out of the technician trap. Working on the business instead of in it turns a self-employed job into a sellable asset. The freedom founders wanted is on the other side. Topics covered: Sarah the baker, Entrepreneur versus Manager versus Technician, the franchise prototype, the Business Development Process, infancy to maturity, the primary aim, client fulfillment systems, artisan versus architect Quest for Knowledge is a Quantum Qapital series. New episodes every Sunday and Wednesday. Listen to the full audio series on Spotify: search Quest for Knowledge. Clips and updates on Instagram at quest4knowledge.pod. #QuestForKnowledge #QuantumQapital #TheEMythRevisited #MichaelGerber #BookAnalysis