Supply Chain Orchestration Panel | What Happens When the Plan Breaks

A flight gets diverted. The station it lands at has no cold storage, no power to charge the containers, and no staff trained to handle pharma. What happens next? That is the moment supply chain orchestration gets tested. Recorded live at the Validaide Digital Cold Chain Forum in Copenhagen, this episode of the Connected Cold Chain Podcast brings an airline, a freight forwarder and an ocean logistics provider onto the same stage. Stefanni Souza, Martin Stratmann and Ruben van Duijvenvoorde talked through the handovers, the missing data, and the decisions that get made while a shipment is already in the air. In this episode, you'll learn: Why so many failed shipments trace back to the risk assessment made weeks before departure What needs to be agreed upfront: what counts as a deviation, who is told, and how fast they act What airlines can see through their scanning points, and the product data they never receive How a diverted flight was recovered, and why two of the three affected customers never noticed Whether GDP certification changes anything when shippers choose a lane Watch the full conversation to hear three sides of the same shipment describe the same problem, and what each says the others could do differently. 🎧 Listen to the 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗖𝗼𝗹𝗱 𝗖𝗵𝗮𝗶𝗻 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 on: Spotify: https://open.spotify.com/episode/6263... #PharmaLogistics #ColdChain #SupplyChain #HealthcareLogistics #SkyCell #PharmaceuticalSupplyChain DISCLAIMER The views and opinions expressed in this podcast are personal to the individual as a field expert, and not those of any related company or organisation