On the Road to Revitalizing Downtown Mall

In 2021, Friends of Cville, a not-for-profit corporation merged with the Downtown Association of Charlottesville with the sole mission of revamping the Downtown Mall. Friends of Cville is attempting to reinvigorate the Downtown environment in order to increase traffic and bring the community closer together. Select Footage Courtesy of WVIR-TV NBC 29 Produced by Sophia Celentano, Nicole Chang, Grace Kim