Start Small and Scale What Works in Healthcare Marketing | EP 25

In this episode of Healthcare Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, and Eliza Foltz, Chief Growth Officer at Pathfinder Recovery, discuss what it takes to market a genuinely different, telehealth-first model in a crowded recovery space. They explore how Pathfinder started with a broad service mix and whittled it down to what the market needed most, why at-home detox became the service that got people talking, and how hospital peer and bridge centers became a leading referral source. Eliza shares insights on building referral relationships by solving problems for hospital case managers, including meeting patients at the bedside to complete paperwork. The conversation emphasizes starting small, staying nimble, and dialing in your model before pressing the gas on growth, backed by a strong website, local SEO, and old-fashioned pavement pounding. Get your Patient Pipeline Blueprint and grow your practice! https://luminus.agency/patient-pipeli... Music Content ID: 91YIJFMNP0MF5ZWT