Ghana: How WSUP helped pioneer a customer-led sanitation enterprise through Clean Team

What if sanitation services were designed around what people actually want? In this video, hear from Abigail Aruna about the evolution of Clean Team Ghana, a sanitation enterprise that emerged from a WSUP initiative in Kumasi. Developed using human-centred design principles, Clean Team started by asking residents in low-income communities a simple question: what kind of toilet would you choose for your home? The result was an innovative sanitation service designed to meet customer needs while creating a financially viable model for expanding safe sanitation access. Today, Clean Team demonstrates how customer-focused approaches can help transform urban sanitation, delivering dignity, convenience and improved quality of life for thousands of households. Discover how WSUP and its partners helped pioneer a new approach to sanitation—one that puts people, demand and sustainability at the centre of the solution. For more information, visit WSUP.