How a Daily Huddle Helped Grow an HVAC Company From $5M to $18M - Zane Fonseca | Everyday Excellence

Zane Fonseca, general manager of Landry Mechanical, shares how a plumbing, HVAC, and electrical company in central Massachusetts grew from around $5M to $18M in four and a half years, and the exact systems behind the next goal of $30M. Key Topics: • The 15-minute daily huddle that runs the business - 15:03 • Marketing as a growth lever, not an expense - 34:12 • 3,700 reviews, review velocity, and showing up in AI search - 36:47 In this conversation, Zane reveals what twelve years of owning his own plumbing company taught him about culture, why Landry Mechanical overshares its numbers with employees, and what he really wants from marketing agencies. About Zane Fonseca: Zane is the general manager of Landry Mechanical, serving central Massachusetts with HVAC, plumbing, and electrical services from five office locations. A former plumbing company owner, he works alongside owners Ray and Tasha Landry to scale the company. Website: landrymechanical.com We help home service businesses solve lead generation, tracking, and online visibility through SEO, paid advertising, and AI search optimization. Visit everydaymediagroup.com Chapter timestamps. Verify against final edited video before publishing. 0:00 - Introduction 1:26 - About Landry Mechanical and its service area 4:12 - The growth goal: $18M to $30M 6:51 - From a hardware store to Roto-Rooter 9:14 - Building his own plumbing company from a garage 10:41 - Why he joined Landry Mechanical as GM 12:28 - Culture eats strategy for breakfast 15:03 - Inside the 15-minute daily huddle 18:28 - How the huddle evolved and team buy-in 21:16 - Engineering the five-star customer experience 28:37 - Average tickets and setting the annual budget 30:26 - What Nexstar is and how it helps 34:12 - Marketing as a growth lever 36:05 - Google Ads, LSAs, and five locations 36:47 - Review velocity: 3,700 reviews at 4.9 38:59 - How Landry Mechanical uses AI 46:48 - What he would change about marketing agencies 52:43 - What excites him about the next three years 54:07 - Two tortured Cowboys fans 58:36 - How to reach Landry Mechanical #HVAC #Plumbing #HomeServices #SmallBusiness #ContractorMarketing