The Real Cost of Organic Food | Madhu Chandan Organic Mandya x Srishti Kukreja gen.E

While farmers feed the world, who is ensuring that they get fed? For years, India has been a global leader in agricultural production, with farmers being at the heart of its food system. Yet, millions of farmers continue to struggle with debt and uncertain livelihoods. Meanwhile, organic food is seen as a privilege and too expensive for the average consumer. As brands try to make organic food more affordable, it is the farmers who suffer. They get paid less for extra effort and care that organic farming demands. Organic Mandya is helping balance this out. Founded by Madhu Chandan SC, this farmer-backed organic food brand works with a cooperative of over 12,000 farmers in and around Mandya, Karnataka. It brings naturally and organically grown produce to consumers while supporting sustainable farming and rural livelihoods. In this episode, Madhu talks about why organic food may not be as expensive as we think and why India needs to prioritise quality over quantity. He also speaks about why farmers deserve more recognition for the role they play in feeding the nation.