We don’t need to be original - Virgil Abloh’s 3% rule

“Modern culture thrives off the ironic…put that down in your notes…!” - Virgil Abloh Almost five years after Virgil Abloh’s passing, revisiting his 3% rule and what it can teach us about design and creativity today. Yes, we all love Virgil, and we’re still learning from him :) Lemme know your thoughts in the comments ↓